Activision’s Modern Warfare 3: A Hit or Miss?
Hey gamers! Let’s dive into the world of Modern Warfare 3 and see if it lives up to the hype. Activision might be trying to paint a rosy picture, but behind the scenes, things aren’t as impressive as they seem.
A Rough Start for Modern Warfare 3
Steam figures at launch were significantly lower compared to its predecessor, MW2. And here’s the kicker – Call of Duty HQ loves to manipulate the numbers, making it impossible to know exactly how many players are diving into MW3. Are they playing MW3, Warzone, or maybe even last year’s MW2? Who knows?
But let’s not forget, Call of Duty is Activision’s only major release each year. That’s the main reason why MW3 turned into a full game after starting as an expansion. Activision clearly wanted to make some noise about MW3’s launch.
Activision’s Bold Claims
In a press release, Activision made some specific claims to make MW3’s launch seem like a big success. And this wasn’t your typical news drop right after the launch – they positioned it as a thank you note to players, coinciding with America’s Thanksgiving holiday.
So, what are these metrics that Activision is bragging about? According to the publisher, players have spent more hours playing MW3 than they did with MW2 and MW2019. Now, it’s clear that MW3 has a smaller player base, or else they would be flaunting that record instead. But hey, at least the players who did buy the game are playing it more than last year’s games or the Modern Warfare reboot.
Activision even went so far as to claim that Modern Warfare Zombies, the third mode of this year’s game, is “the most engaging third mode” in Modern Warfare history. That means it beat out the terrible Spec-Ops mode from Modern Warfare 2019 and last year’s equally disappointing Spec-Ops mode from MW2. Ouch.
The Sad State of the MW3 Campaign
As if it wasn’t already clear that Activision was struggling, they shared a statistic about the game’s campaign. According to their note, players put more hours into the MW3 campaign (per player) than both MW2 and MW2019. But let’s be real here, the MW3 campaign is a sad excuse compared to the two previous campaigns, which were far superior in every way.
The Target Audience and Sales Records
Now let’s talk about the target audience for Modern Warfare 3, especially the multiplayer mode. Sledgehammer wanted to cater to ultra-competitive and dedicated players with movement changes, the return of the classic minimap, and an overall more arcade-like feel. And guess what? It worked! But here’s the catch – those players are in the minority. And that could explain why MW3 isn’t breaking any sales records.
Conclusion: MW3’s Mixed Bag
So there you have it, gamers. Modern Warfare 3 may have its moments, but it falls short in many areas. While Activision tries to spin a tale of success, the numbers and player feedback speak for themselves. It’s clear that MW3 isn’t the standout hit they hoped for.
But hey, don’t let that discourage you. There are plenty of other amazing games out there that will keep you entertained and engaged. So why not explore new worlds, conquer challenging quests, and connect with fellow gamers? The gaming universe is waiting for you!