T-Minus Zero Entertainment, led by veteran developer Rich Vogel, is venturing into the competitive world of live service games. With a focus on understanding the changing audience and delivering solid launch and post-launch content, Vogel aims to achieve the level of success seen in games like Warframe. However, the industry’s live service fatigue and the need for constant adaptation pose challenges. T-Minus Zero plans to closely monitor player dynamics and experiment with different aspects to create a unique and engaging experience. With the support of partner NetEase, Vogel is determined to make a successful game that keeps players coming back for more.